DiDi the world’s leading rideshare app

What is DIDI?

Didi Chuxing or DIDI is the world’s leading mobile transportation platform, and they believe that travel is more than a journey. The company offers a different type of transportation options for users including Taxi, Express, Premier, Luxe, Bus, Bike and food delivery. DIDI has committed to collaborating with policymakers, taxi industry and communities in solving the world’s transportations and environment issues. DIDI is also challenging safety and smart transportation innovations. DIDI has partnered with Grab, Lyft, Ola, 99, Taxify and Careem in a global ride-hailing network which has now reached more than 80% of the population across more than 1,000 cities. DIDI has already expanded to Australia, Brazil, China, Japan, Mexico and continuing to expand for more. More than 550 million users are now using DIDI; more than 31 million driversfound it flexible to work with DIDI and have income opportunities. DIDI continuously to improve users experience by striving to build a safe, sustainable mobile transportation ecosystem and create social value.

The launch of DIDI brings the service of mobile transportation into competition with Uber, Ola and Taxify. DIDI is the most serious competitor for UBER as DIDI is making a faster and larger move than UBER in expansion. DIDI has already been successful in gaining awareness and achieved outperforming scores compared with other companies in Asia. DIDI is also planning to beat UBERin the ride-hailing race in the US and other continents.

DIDI has developed and introduced technologies that help in improving users experience and safety. Behind the simple app, there is a multi-layer problem-solving procedure like “R-U-Going” feature. This feature was launched by the company’s big data and Al technologies to optimise the riders request experience. This feature will set the pick-up location for users and show the predict destination. DIDI has also developed smart traffic signalswhich analyses real-time trajectory data and calculate the speed at different locations, average stop times at different intersections and estimate the real travel time. DIDI is providing security checks, technologies to ensure that the riders are safe before, during and after the trip.

DIDI has launched special chauffeur servicesfor disabled and parent with infants to improve the equality of the accessible in transportation for all. DIDI provide hotline services for elderly who are unfamiliar with smartphone or people with special needs to assist and be on their behalf to make a payment for the ride. DIDI has a feature of  ‘Lost and Found”allows riders to report a lost item or call the drivers within 24 hours of the trip. Alternative, on DIDI’s app there is a chat tab between the drivers and the riders to communicate which helps in making it easier to find each other. For safety, DIDI introduced the feature for the riders to share itinerary through DIDI to their family and friends.

DIDI has successfully developed its marketing through many platforms including Mobile Marketing. DIDI attracts users and marketing their business through mobile devices. Mobile is already a part of marketing as majority of people these days are now using smartphones, 80% of mobile device time spent on apps, and the number of research through mobile search increased 200% year over yearin 2012. The mobile marketing strategies that can be seen in DIDI company straightway are app marketing, mobile search ads and SMS. DIDI has used their official app to encourage users to join them as they’re offering $20 off for the first ride, to get the redeem the offers, the users need to sign up first. Once users have already signed up with them, SMS marketing will be used in the way that the business will send users’ offers and discount to keep in the eyes of users. Google search ads is also another strategy that DIDI used as it is the basic ads that built for mobile often comes with a link to the official website and links to the download application like App Storeand Google Play. However, services like Google ADMob, UNiDAYSand  Promoted Post adsfrom Facebook can also be another option as those services will help the business to promote their business through the third-party mobile apps.

Not only for benefits for riders that get discount and offers but drivers also received the discount, special offers and safety from DIDI, so it’s win-win for both side via DIDI driver app. 

SO, have you tried DIDI? Try it now!